Before we assimilate ethics and integrity in Journalism, let us begin by quoting P.B. Sawant, Chairman of Press Council of India in 1996: “The greatest single factor responsible for the human progress so far, is WORD. The invention of WORD and communication through it, though only orally first, paved the way for human advancement…….Today mankind finds itself amidst information – explosion too fast to keep pace with and too difficult to assimilate, thanks to mind boggling progress in science and technology” These words, though spoken in 1996, still stay relevant to today’s context. The power of words, the person holding the power and the significance it can create is immense. Here’s an overview of journalism ethics – navigating media integrity.

What Are Journalistic Ethics?

Journalistic ethics or code of conduct is a set of principles inclusive of ethical practices to be followed by journalists. Also known as ‘canons of journalism, this set of codes are to be implemented all the while being unbiased and reporting the truth. As the world relies on media and journalism to provide you with accurate information and uphold true values, it is regarded as the 4th pillar of democracy. With great power comes great responsibility, to know more, read – Understanding the ethics of journalism in India an article by AAFT School of Journalism and Mass Communication

Foundation of Journalistic Integrity

Every occupation, irrespective of the industry, is beyond just ‘getting the job done’; social responsibility and negating manipulation has to be the core of it. Journalism ‘shapes public perception’, with more people relying on the news for information, it is imperative that the media addresses the truth through an unbiased lens. Here are some of the basic standards to be practiced by journalists:

• Truthfulness:

Journalistic integrity, accuracy and truthfulness go hand-in-hand. Journalists and media persons are responsible for providing accurate information to the public, not before the sources are verified. Sources are to be assessed and confirmed prior to sharing information. This builds trust and a sense of reliability. In today’s context, we come across a lot of fake news, irresponsible journalism and biased media coverage, which further leads to unrest and agitation. 

• Impartiality:

Fair reporting results from objectivity and an unbiased way of thinking. With the right intentions in mind, a journalist must approach any newsworthy information without prejudice and inhibitions, thus giving the public the space to form their own opinions.

Source: Pew Research | The Quint

• Independence:

News reporting has to be free from influence and propaganda. The term independence does not inherently mean one must work alone, it only means that journalist integrity must be upheld without falling prey to external biases and influence. As journalism becomes independent, it must also be able to exercise its journalistic freedom.

• Magnanimity:

Magnanimity or Humanity has to be the core of fair reporting. Journalism must not target groups, races or cultures. It has to be free from derision. A journalist has to be mindful of circumstances before approaching news, irrespective of advocacy journalism, literary journalism, civic journalism or any kind of reporting. Sensitive subjects are to be treated meticulously and reporting that can potentially harm communities must be avoided.

• Accountability:

Truthful journalism also deserves accountability; and goes beyond just adding a by-line to a write up or stating your name as a reporter. Journalists and media persons must be accountable for the news they produce and must be open to editing their work if required, thereby paving the way for more credible journalism.

Prominent Code of Ethics Followed by the Media

• SPJ Code of Ethics:

The Society of Professional Journalists code of ethics was first formed in 1973. It upholds 4 main principles of ethical journalism:

• Seek Truth and Report it
• Minimize Harm
• Act Independently
• Be Accountable

Though globally accepted and practiced, it is mostly used as the guide for ethical
Journalism in the US. 

• IFJ Global Charter:

The International Federation of Journalists code of ethics was adopted at the 30th IFJ World Congress on June 12, 2019. To quote its publication: “The Charter is based on major texts of international law, in particular the Universal Declaration of Human Rights. It contains 16 articles plus a preamble and defines journalists’ duties and rights regarding ethics”

It specifies the usage of fair modes to obtain information, and journalists have to maintain professional secrecy in terms of information collected in confidentiality. It also emphasizes the practice of eliminating distortion of facts, slander and libel.

Learning Journalism and Mass Communication.

Reputed colleges and institutes in India and across the world offer exemplary curriculums under the leadership of industry specialists and distinguished professors. Master the art of visual storytelling, journalism and mass communication from leading colleges in Noida, Delhi NCR. Students can choose from BA in journalism, Diploma in Mass Communication, BJMC course, MA in Journalism and Mass Communication, and many other courses. You can read more about the curriculum offered by AAFT’s School of Journalism and Mass Communication here.

Conclusion

The framework of journalism is ever-changing and its dynamic nature can pose challenges as well. With accurate understanding of code of ethics and principles, keeping the right intentions in mind, one can become an exceptional media person. If one is mindful of people, values and ethics, journalism can be unbiased, free of prejudice and the industry of journalism/media gets to practice their freedom.