If you are in the affiliate marketing sector, then you understand the power of having a great dashboard. It’s no secret that a dashboard has a key role to play in the success of your efforts. Note that the affiliate marketing dashboard is the crucial aspect that works as a touch point with the affiliates. This means that the dashboard needs to look good!
Even though an affiliate marketing dashboard is necessary for every marketer, many still find it difficult to generate one. Do you know how to create an affiliate marketing dashboard? This guide has everything you need to know to help you navigate the process. Let’s get started!
Why the Affiliate Marketing Dashboard Matters
It’s funny that many people consider affiliate marketing as tracking links! Also, some perceive it as a matter of the affiliates just placing links in their content, and you close the sales. This is not everything! Before you close a sale, there are a lot of skillful marketing activities that need to take place.
Affiliate marketing is a broad aspect not only about tracking links, as many people believe. The affiliate dashboard is a critical aspect that every marketer in this field should consider to track the performance of their marketing activities. The dashboard is where all the links and coupon codes, and affiliate data are generated.
If you want to maximize your affiliate efforts, you need a dashboard that offers multiple features promoting your marketing efforts. A good dashboard can help you attract more affiliates, enhance the onboarding process and make the affiliate program easy to navigate through.
The dashboard offers insights that aid in streamlining marketing operations and maximize the available opportunities within the market. It incorporates all the affiliate marketing metrics marketers need to enhance their strategies and perform better.
Let’s start with how you can create your affiliate marketing dashboard.
- Install the AffiliateWP
The first step in building your affiliate dashboard is by installing the AffiliateWP. Note that this is one of the most popular and reliable plugins that you can use since it comes with multiple tools that can enhance your affiliate growth. The tool is easy to customize and use on your affiliate dashboard.
You can easily acquire the plugin on the web and install it. Choose your preferred subscription package and have the plugin up and running. This is the first step in tracking and optimizing your affiliate dashboard.
- Complete the Setup Wizard
Choosing a reliable plugin makes it easier to integrate with your dashboard and align it with your goals. To complete the Setup Wizard, open up the setup wizard over the affiliateWP within the dashboard. On the left side of your affiliate dashboard, click on the “Settings” tab and scroll to the bottom.
Tap on the “Launch setup wizard”, and a new page will pop up. Here, you need to insert your license key. The key is available in your confirmation email, which you can copy and paste. The next step is to connect your affiliate site with your preferred plugin. Choose your preferred plugin from the drop-down menu and click “continue.”
Choose your preferred commission structure. Pick on the currency that works for you, the type of referral and the global commission rate. Note that you can decide to change these details later.
- Set Your Preferred Affiliate Area
Choosing a good plugin will give you access to extreme affiliate tracking that is also customizable in nature. When you are done setting up the setup wizard, an affiliate landing page will automatically be created on the site. This is the point where affiliates can now sign up for their respective program and get access to their landing page.
After setting up, you will be eligible to get notifications when any new affiliates sign. If you want to make changes to the notifications, you can do it via the email link on the affiliate dashboard.
- Add the Affiliate Area Tabs
The affiliate dashboard is primarily hosted on your website. Everything syncs based on the themes you apply to your website. When adding tabs on your affiliate dashboard, you can opt to download and install them just like the plugin.
When you want to add the tabs manually, click on the “Add new tab”, give the tan a title and choose the content type from the drop-down menu.
Metrics to Include in Your Affiliate Dashboard
When creating an affiliate dashboard, you need to remember that there are metrics you need to track to enhance performance. Below are the top metrics you need to incorporate in your affiliate marketing dashboard.
- Signups
Affiliate refers to the leads generated through the affiliate partner tracking URLs. Note that these are not paying customers, but they may opt to subscribe to your email newsletter. This is a great metric to keep in mind since it can help you measure the performance of your marketing funnel.
Remember that you don’t need to pay for the leads that come your way through the affiliate program. You can choose to use this approach to develop a low-cost demand funnel for your business. Signups are also critical in interacting with prospects directly.
- New Revenue
The new revenue you record is mainly generated through affiliate traffic. You need to focus on measuring these metrics to help you understand the new revenue that your business is making every day. But you can choose to measure it daily, weekly, monthly or even annually, depending on your preference.
When running different types of promotions with other partners, you can use this opportunity to evaluate the promotion’s impact on your business’s growth. This is a great way to evaluate the impact of different marketing activities on the growth and development of your business.
- Partner Outreach
Even though this is a critical metric you need to track, many people neglect it. Partner outreach refers to the number of potential partners you have reached out to within a given time frame. It also reflects on the number of partners who have joined your affiliate program within a stipulated period.
The success of your affiliate program depends on the quality and quantity of partners who are out to join the program. Once you launch the program, you need to focus on creating a recruiting pipeline that will help you secure potential customers who will contribute to the success of your efforts. Evaluate the best way to scale up your strategies to help you attract potential partners.
- Clicks
When you want to determine the number of visits to your page, you need to measure the number of clicks. Consider the clicks on the unique tracking links provided by the respective tracking software. The number of clicks will give you a better image of the number of page visits that your site receives.
Tracking the number of clicks on your affiliate program gives you a better way to evaluate the quality of clicks. The best way to track the quality of your clicks is evaluating other metrics such as time of the day, partners, pages, and many more using visualization like scatter plot, heatmap, and treemap chart.
Bottom Line
The affiliate marketing sector is growing day by day. According to a recent study, the size of the affiliate marketing industry is worth $17 billion. However, to succeed in this field, you need a unique strategy that will scale you to the top of the industry. When you choose to invest in this venture, you need to understand that the affiliate marketing dashboard offers you everything you need to propel across the industry.
You can easily create a dashboard that governs all your marketing operations to maximize your efforts. Creating the dashboard is not a difficult task as many people think. This guide offers you everything you need to know when creating a dashboard and the affiliate marketing metrics you need to track.
