In the world of fashion, celebrities and those in the entertainment industry serve as inspiration for looks worn by normal people. As they have access to designers and catalogs straight from the runway, celebrities cultivate looks that are photographed and viewed by millions online. As a result, what they wear and what they are seen in have the power to decide what’s in fashion or not.
Celebrity snapshots on social media also garner attention where their fashion is concerned, Influencers, models, and famous people alike are known for posting their streetwear and formal wear looks online for the world to see in fashion campaigns, sponsored posts or just to show off their outfits.
For formal events, red carpets are the golden standard for glamorous outfits. When bodycon dresses were in fashion in the 2010s, you wouldn’t see a red-carpet event without a Kardashian-flaunting one! Events such as weddings, state dinners, charity events, and even live casino tournaments have inspired formal wear fashion for everyday people.
Live Casino Tournaments?
Yes, that’s right. We know about casino fashion, which represents the fashion trends influenced by casino environments. For a long time, black suits have been considered as a dress code in poker games and tournaments. After online casinos took over the gambling stage, people thought that casino fashion was dead, but that’s not true at all.
Although famous gamblers and poker players often dress more casually, in live casino play, a formal uniform is usually worn, but only by the dealers. The popular black-and-white theme transfers over from physical casinos to online ones. Online dealers will possibly have more options regarding their dress code.
This has also become apparent in the world of celebrity as fashion events such as the Met Gala have come to accept alternative and more casual styles, a theme that has also become a fixture at many clothing brands in recent years.
Exploring the connection between fashion and entertainment, delve with us into the effects that celebrity fashions are having on everyday fashion.
Increased Access to Fast Fashion Looks
Department stores and online fashion brands thrive on celebrity inspiration for their collections and outfits. As consumers, we look to celebrities particularly those regarded as fashion icons such as Hailey Bieber and Kendall Jenner for outfit inspo. Fashion Nova, in particular, is regarded as one of the most infamous brands for copying celebrities’ designer looks from the exact color and styling, and receiving no heat while doing so.
For consumers, this means they have direct access through fast fashion to replicas of their favorite celebrities’ looks at a fraction of the price. With everyday fashion, this can remove a sense of individuality from a person’s fashion sense, as online stores are much more accessible than department stores and all the trends can be accessed in one place. It is therefore likely that many normal people will purchase similar affordable on-trend outfits that are mass-produced, unlike the exclusive runway looks they are inspired by.
Rise of Upcycled and DIY Fashion Looks
In the last few years, many designers have taken to the runway with upcycled collections that have inspired the online DIY fashion community. Marine Serre’s SS 2022 collection consisted of 45 percent recycled yarns and other materials that still maintained a luxury feel as it even included upcycled silk dresses! New brands have been built solely on the trend of upcycling as society has become more socially conscious of the effects of global warming and fast fashion. Eileen Fisher and Girlfriend Collective are some of the most popular.
Celebrity collaborations on sustainable and upcycled collections have proved to be popular not only for their image but also for creating an upcycling community online. The phenomenon of social media influencers and making money means that normal people have become able to make an income through making the content of a certain niche and posting it online. This has enabled the birth of sustainable fashion influencers on TikTok and Instagram.
Consequently, this has propelled some normal people to levels of notoriety through their choice to post their ethical fashion content online. For brands like H&M, this has become a form of advertisement for their sustainable collections.
New Clothing to Represent Body Positivity and Inclusivity
Fashion Weeks across the globe have begun to celebrate body positivity and inclusivity by including plus-size models and models of different body shapes. The vast rebranding of household names such as Victoria’s Secret has come full circle to include plus-sized, disabled, and models of different ethnicities walking the runways at the biggest fashion events in London, Paris, and New York.
Models like Ashley Graham and Tess Holiday have been photographed in some of the biggest publications to date in plus-sized clothes, which has encouraged brands to offer a wider range of sizes and styles for these consumers. Without the visibility provided by the publicization of plus-sized models and celebrities like Lizzo and Queen Latifah, perhaps this trend would not have happened due to it not being considered profitable for brands.
As a result of famous fashion choices made by celebrities, consumers now have access to more plus-sized, diverse fashion than ever. Target, for example, carries its own plus-sized brand, Ava & Viv, and stocks up to a size 4X in its women’s clothing.
Therefore, women of all body types can now find somewhere to shop at an affordable price which ten years ago, wasn’t even possible for some!
Fashion and Celebrities: A Changing Trend Game
There is no doubt that celebrities are the backbone of the fashion industry, as well as the designers they choose to wear. They inspire trends and set the standard for fashion. If a celebrity is vocal about an outfit or style that they don’t like or they are photographed in a specific style, you will see it in all the fashion mags. There is a whole media sector dedicated to celebrity fashion and editorials which photograph celebrity’s street style every day.
While we as consumers can only dream of some of the designer pieces they wear, thanks to social media and online brands, we have access to far cheaper dupes that can achieve the same looks as the celebrity, and elevate our fashion game without paying our mortgage for it.
