As B2B marketing is thriving continually in 2023, staying ahead of the curve is crucial to attaining success in your business. A survey reveals that 72% of Gen Z and Mellenials audience follow influencers on social media, including Instagram and TikTok. Showing off your business among these audiences through influencers will take it to the next level.
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Today’s discussion is all about what influencer marketing 2.0 is and how businesses can use it to achieve success. So, let’s start understanding the right use of influencer marketing 2.0 for B2B business in 2023:
Influencer marketing and its types
B2B influencer marketing is considered a modern way of marketing where businesses collaborate with the influential figures associated with their niche or industry, promoting their services or products to other businesses. Now, check the difference between influencer marketing 1.0 and influencer marketing 2.0:
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Influencer marketing 1.0: It is an ancient approach to endorse your brand. The process only relied on macro-influencers or celebrities as one-dimensional endorsements. It was a short-term endorsement with no clear engagement and authenticity.
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Influencer marketing 2.0: Compared to the old approach, Influencer marketing 2.0 is an advanced approach with more engagement, authenticity, and data-driven decision-making. It ensures long-term relationships with both macro and micro-influencers.
Let’s have a look at the types of influencer marketing 2.0:
1. Mega Influencer
Influencers with more than 1 million followers on social media channels are considered mega influencers. They are usually well-known in the entertainment and sports fields. As they have extensive popularity, they can endorse a brand to a large community.
2. Macro Influencer
Influencers with followers between 100,000 and 1 million are considered macro influencers. They are authorities and experts in a particular field and can help their audience in decision-making.
3. Micro-Influencer
Micro-influencers have comparatively less number of followers, ranging from 10,000 to 100,000. Their audience shows similar interests and preferences. So, they can help you target a particular audience.
4. Nano Influencer
Nano influencers have less recognition of around 10,000 followers. But, they are famous in a particular region or community. So, they help you a lot in targeting an audience from a particular region.
How to use Influencer marketing for B2B business?
Let’s start understanding how to use or strategize influencer marketing for maximum benefits:
1. Choose the right platform
Not all influencer marketing platforms can help every business. You must know from what platform you can grab a potential audience. If the relevant community is on Instagram, choose an influencer on Instagram. It helps in increasing Instagram likes as well as brand recognition.
2. Choose the right influencer
Ensure that you choose the right influencers that are quite relevant to your business or services. Contact them and collaborate with them effectively to share your services with a large number of relevant communities. You must do some research to know what particular audience you need to target and whether the influencer you choose is famous among people with the same interests or not. Collaborating with relevant and famous influencers will help you
3. Focus on long-term relationships
A good B2B marketing strategy relies on good relationships. Focus on building long-term relationships, instead of one-off collaburation. A sustained relationship will make influencers familiar with your brand and they can promote your services more authentically, leading to better engagement.
4. Embrace creativity
Whatever influencers you are going to collaborate with, ensure you are putting creativity into your content or message. Some influential platforms – like TikTok promote your content based on the quality and relevancy of the content. So, embracing creativity and quality will automatically help you get more TikTok followers.
6. Enhance your reputation
Besides totally relying on influencers or before collaborating with them, you must also enhance your reputation in the digital world. For beginners, marketers also suggest buying digital marketing services to take a good start in the social media or internet market. Beginners can also choose marketing strategies, including buying TikTok views, Instagram followers, and others. Accounts with more views and followers have the tendency to go viral.
Conclusion
Influencer marketing 2.0 is a modern way to collaborate with influencers for the sake of brand endorsement. Several platforms are available where you can easily find influencers. Follow the given steps or strategy to choose the right influencers to achieve your business success.
