Nigerian musician, David Adedeji Adeleke , popularly known as Davido has become the first African artiste to hit 10 million followers on Twitter.
Twitter, the micro-blogging app has become one of the popular social media platforms for its ability to provide real-time news to its users and also making it very easy for people to engage with their followers.
Most celebrities love to use twitter because it makes it easy for them to interact with the fans, promote their songs, shows and also share links to their various streaming platforms.
Being one of the most successful artistes on the African continent, Davido has achieved another milestone by becoming the first ever African artiste to hit 10 million followers on Twitter. Meanwhile, Davido is following only 993 people.
See the screenshot below
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Formerly, people only used social media to share pictures of themselves and also chat with friends and family. But now, Social media has become a powerful tool for businesses and celebrities.
For musicians, they need social media promote their songs, shows, communicate with their fans, among others.
Those days that artistes have to sell CDs and DVDs to make a living are over. Now, to make it big as an artiste, you need your fans to stream your songs on digital platforms such YouTube, Spotify, Boomplay, Deezer, Audiomack, Apple Music, and others. And the more your fans, the more streams you get.
Artiste who have huge social media following easily convert their fans to streamers by simply sharing links to their streaming platforms on their social media pages.